TOAST POP UP STORE IN MARYLEBONE

Toast are thrilled to announce the opening of their first ‘pop up’ on London’s bijou shopping district Marylebone High Street. The store, which opened on Monday 27th February, houses the women’s spring collection and a small menswear and house & home offering, and is the brand’s first central London location.

Toast are delighted with the location of the pop up shop and are excitedly putting the signature Toast ‘stamp’ on the shop which is located at 44 Marylebone High Street. Toast founder Jessica Seaton commented:

“Toast is popping up in Marylebone and we are very pleased! It is a lovely little store in a good place, so when it came up we thought we would just give it a try.”

Albeit temporary, the 700sq ft shop does embody the Toast spirit with modern and clean lines and with store design focused around the unique features of the existing building. In this case, the parquet flooring is cleverly combined with trestle tables, reclaimed shelving, industrial floor lamps and suspended bulbs for a contemporary and ultimately make shift environment. Adding to the temporary theme, pull out changing rooms have been created and hung off bent raw steel bars whilst signage and notices are taped to walls and vintage furniture is featured in an unfinished state.

The strong and colour focused spring collection is housed amongst visual features including an installation of book pages, scrabble letter signage and running rails from which clothes are hanging down.

The TOAST pop up is open for at least a month at: 44 Marylebone High Street, London, W1U 5HF