BERSHKA OPENS NEW LONDON STORE WITH LITTLE MIX

Fashion brand Bershka celebrated the opening of its flagship store on Oxford Street with a performance from 2011’s X Factor winners Little Mix (wearing Bershka) as well as special guest Radio 1 DJ/Fashionista Gemma Cairney who played a set to close the evening.

The store’s three floors were packed with customers and filled with fun with live styling from bloggers Coco’s Tea Party and the Very Simon G as well as a photobooth with photos being posted live on Facebook. The brand launched two new collections exclusively on the night: the ‘Dressy Collection’ inspired by the 1920s, full of futuristic fantasy and the limited edition ‘Denim Deluxe’ collection that combines leather and denim. Customers and VIP guests enjoyed 20% off in store throughout the evening with cocktails provided by Aura Mayfair.

The full gallery of images can be found on our Facebook page, as well as the images from the photobooth.