TOAST MARYLEBONE HIGH STREET STORE OPENING

Last night Toast opened a new store on London’s Marylebone High Street.   Decked throughout with floral arrangements by The Flower Appreciation Society, guests and press were treated to custom made floral accessories, whilst browsing the Spring Summer collections.

The new store continues TOAST’s fresh retail design format with a move away from traditional, more formal shop fits. The design focuses on natural materials, the existing architectural features of the space and a use of greenery. A riven oak lath box (containing the changing rooms and back of house elements) is the biggest feature of the store, and contrasts with contemporary mild steel fittings and bright, cool lighting that brings the products to life.

Designer Niki Turner worked the new concept into a relatively small floor space and maximized the space in order to incorporate product from all three ranges (women’s, men’s and house&home) within the 750 sq ft store.