The shop-in-shop, which relocated from the third floor, officially opened on Friday, July 20, 2018. “We have had great success in our partnership with Harvey Nichols over the past several seasons and are thrilled to better service the London customer with this enhanced, larger shop,” said Craig Samuelson, Vice President, International. “Additionally, we believe the design of the space will provide shoppers with a more complete experience, immersing them in the Vince lifestyle.”
Spanning approximately 1,000 square feet – double the size of the previous third-floor space – the new Vince shop-in-shop opens with an expanded assortment of women’s apparel from the Pre-Fall and Fall collections, designed by Creative Director Caroline Belhumeur.
“Vince has done an incredible job curating their new shop-in-shop space so that it feels like a true extension of the brand,” said Hazel Catterall, Harvey Nichols Head of Women’s Wear Buying. “I’m confident that the modern look of the collection, coupled with the increased shop size and new location will resonate with our informed clientele.”
The shop-in-shop was designed to reflect Vince’s understated, California-inspired aesthetic and features a neutral color palette, custom plant installations and mid-century modern décor. The space offers shoppers a luxurious, yet serene shopping experience, mimicking the overall feel of Harvey Nichols’ design. Vince joins brands such as Max Mara, Theory and Joseph already located on Harvey Nichols second floor.
