Case Study
Assouline
WHAT
To raise Assouline's profile as the first luxury brand in the world dedicated to culture and lifestyle. More than a publisher and creator of books, it’s a lifestyle brand.
HOW
We developed a communications plan to reinforce Assouline’s position as a leading luxury publishing and lifestyle brand – ensuring that activity and touch points reflected its aspirational nature, generating strategic editorial coverage on select book releases as well as leveraging the brand’s 25th anniversary.
Securing coverage across globally-renowned fashion, arts and lifestyle titles, we put the brand in front of over 110 million individuals within the first six months.
Assouline featured in leading magazines and newspapers in six target European countries, including FT How to Spend It, The Daily Telegraph, Sunday Telegraph Style Magazine, Marie Claire Maison (Italia), Vogue online, Observer Magazine, Marie Claire Greece, Woman Madame Figaro Espana, Architectural Digest, Wallpaper*, World of interiors.
Additionally, Assouline's titles were featured on Esquire and ES Magazine's instagram channels.
