bally opens flagship store in london

Frederic de Narp, CEO of Bally, along with co hosts Lupita Nyong’o and Luke Evans celebrated the grand opening of Bally’s first London flagship store with a cocktail party on Wednesday 22nd October.

Designed by David Chipperfield Architects and based on New Bond Street – one of London’s iconic, luxury shopping destinations, the store is the first flagship for the brand in over 20 years.

Guests included Benedict Cumberbatch, David Chipperfield, Pablo Coppola, Polly Morgan, Mat Collishaw, Tallulah Harlech and Arizona Muse.

The opening of the store is a huge step forward in representing Bally’s ethos of timeless functionality and modernity whilst respecting it’s rich heritage.
Every detail has been taken into consideration; from revamped advertisements, to new packaging, collections and services available in store.

The 4,320 square foot store spans three floors of retail space and offers a unique experience for clients. The basement houses the menswear collection, the ground floor is devoted to womenswear and the first floor to the Made to Order, Made to Colour and Shoe Caring Services.

Bally has a strong legacy of working with some of the most renowned architects – previous collaborations include works with Robert Mallet-Stevens, Andrée Putman, Le Corbusier and Karl Moser. With this in mind, the collaboration on the flagship with David Chipperfield Architects, renowned for their designs, renovations and concepts felt like a natural transition.

The store’s design was inspired by an archive image of a Bally store in Switzerland in the 1920’s, designed by modernist architect and furniture designer Marcel Breuer.