Performance
The CALVIN KLEIN PERFORMANCE Fall 2018 campaign highlights the most essential, universal, and expressive aspect of the active experience: BODIES IN MOTION. In a collection of stills and video lensed by Jacob Sutton, graceful, athletic movements captured during peak physical performance create a campaign with powerful and palpable energy. Fusing fashion and form, passionate athletes and models Gracie Carvalho, Nataliya Bulycheva, Colin Alexander, Barton Cowperthwaite, Calvin Royal III and Charlotte Drury appear in timeless black and white photography that sits alongside vibrant editorial images. The resulting imagery is a striking expression of freedom and artistic sensuality that illustrates the innate power of the body’s every shape and movement.
Built on the foundation of fashion, fit and function, this season’s offering from CALVIN KLEIN PERFORMANCE defines the modern lifestyle uniform for active men and women. The Fall 2018 collection debuts the sleek new CALVIN KLEIN PERFORMANCE monogram.
Calvin Klein Jeans
A celebration of youth culture and an exploration of the notion of power in numbers, the extensive cast sets the campaign’s tone in a series of images that unite 36 individuals from across the globe together in denim. Captured by photographer Willy Vanderperre, the group interacts on a large open-framed billboard inspired by the American flag – a visual representation that speaks to being a part of something bigger than oneself. The campaign unveils Simons’s democratic approach to jeans, while honoring CALVIN KLEIN JEANS’ tradition of championing the collective spirit of youth.
Featuring a uniquely American point of view, classic denim archetypes, such as the trucker jacket and the Western shirt, are updated through a youthful lens. A new visual vocabulary is established through patchwork pieces with graphic detailing, modern-art inspired colorblocking, and the reimagined CALVIN KLEIN JEANS logo.
