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March 26, 2010

CALVIN KLEIN UNDERWEAR MODEL SEARCH – 9 COUNTRIES 9 MEN FINALIST APPEARANCES THIS WEEKEND!

After months of in-store castings at multiple retail locations across Europe and on-line submissions via the competition website, 9countries9men, the nine finalists have been announced and they include: England’s Laurence Cope, France’s Mickael Melcher, Germany’s Lenn Haberthaler, Greece’s Nikos Douramanis, Italy’s Carmelo Di Guardo, The Netherlands’ Chiel Konings, Russia’s Dan Miller, Spain’s Luis Ansa Echegaray, and Sweden’s Alex Bechet.

All of the nine finalists will be introduced to the public at two House of Fraser locations this weekend, where in-store voting will take place to help determine the ultimate winner of the competition.

“9 Countries, 9 Men, 1 Winner” Finalists Public Appearances at House of Fraser:

Saturday, 27 March, 2010

12:00pm – 2:00pm: House of Fraser, Oxford Street, London

4:00pm – 6:00pm:  House of Fraser, Westfield, London

The public can also vote on the competition website until 30 April and the winner will be announced in May 2010.

In conjunction with this initiative, Calvin Klein Underwear launched a new Global X product range, which arrived in stores at the beginning of March 2010. Celebrating national pride and geographic diversity, Calvin Klein Underwear Global X is a new range of underwear and tops in cotton/modal/spandex that combines national colors together with bold graphics and legendary fit.

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