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On The Runway
June 22, 2018

Etro & Kiton at MFW


From Etro’s sustainability, to Kiton's Montecarlo escape,
Milan Fashion Week saw some incredible collections this season

At Etro they believe the life of a garment doesn’t begin when it catches the first glare of the runway’s spotlight. It starts with the fibre, the materials, the processes, the hands that guide it under the bobbing tip of the threaded needle.

Etro’s spring summer collection begins here – with the seed of sustainability. Starting from the beginning: natural fibres, vegetable dyes and local production have shaped a collection beholden to the visual cultures of Southeast Asia, Africa and Japan. Deeply rich patterns were inspired by the complex motifs of Iban cloth from Borneo, Batik dyed fabrics from Indonesia and colourful West African wax prints. Bamboo, a pillar of the collection, is explored for its connection to Japanese martial arts traditions. The heart of the collection is a heavily researched assembly of materials. While familiar fabrics make an appearance – relaxed linens, buttery calfskin and light-as-air organic cotton – sustainable textiles take centre stage.

At Kiton the Spring/Summer collection was inspired by the idea of the weekend escape. After an intense week of work commitments, the Kiton gentleman escapes the city to visit places such as Montecarlo which offer the opportunity to combine relaxing moments with business meetings. The Kiton Spring/Summer 2019 collection seeks to provide style solutions that are appropriate for every moment of this relaxing break.

Travel is the key to understanding the versatility of iconic garments. Suits and jackets have been given a casual twist so that they are no longer just items of formal attire. The suit can be worn with a t-shirt while the jacket can become a leisure garment. The range of colours has been extended and, for the first time, includes pastel shades.

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