SHOPBOP’s Spring 2019 campaign “Spring Starts Now” is directed by Sam Kristofski, features musician and style icon Patricia Manfield, artist Arlissa, and model India Graham. The video-first campaign celebrates the season’s spirit of renewal and speaks to spring as a time to shake off your layers, reenergize your wardrobe, and seize the brightest colors, prints and patterns.
“We’re thrilled to launch our video-driven ‘Spring Starts Now’ campaign that’s sure to inspire our global customers to welcome warmer days,” said SHOPBOP Brand President, Shira Suveyke.
“The campaign captures that undeniable excitement you get when it’s time to shed your cold-weather clothes and break out all of spring’s mood-lifting designs.”
The video-first campaign will roll out with unique photo and video content, spanning all digital channels —email, social media and homepage—and is hosted across desktop, tablet, direct mail and mobile.
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